Content Personalization Framework To Enhance Customer Experience With Efficiency And Accuracy (ART/352CP) | ASTRI - Hong Kong Applied Science And Technology Research Institute Company Limited

Project Title:

Content Personalization Framework to Enhance Customer Experience with Efficiency and Accuracy (ART/352CP)

Project Reference:

ART/352CP

Project Type:

Platform

Project Period:

01 / 01 / 2023 - 31 / 03 / 2024

Funds Approved (HK$’000):

6,865.500

Project Coordinator:

Dr Tao YU

Deputy Project Coordinator:

Deliverable:

Research Group:

Sponsor:

KosiTech Limited
Asiapac Net Media Limited (Contract Service)

Description:

Personalization is the most important digital marketing trend for 2021 that every marketer needs to prepare for ([1]). Personalization needs to cross the whole customer journey: from personalized recommendation to personalized content delivery. Currently, more than 80% of marketers claim creating personalized content is their most significant challenge. An AI-based solution framework is needed to help digital marketers automatically analyze all kinds of data and their relations, as well as provide personalized content delivery to customers. In this project, we propose a content personalization framework that will use AI and Multi-Modal Knowledge Graph (MMKG) technologies to integrate products and customer information, including text, images, historical behavior, Spatial-temporal information, etc. The framework provides personalized recommendations based on graph deep learning algorithms, as well as personalized content generation based on graph analytics algorithms, to help companies and brands better connect customers and improve customer’s experience. [1] https://www.appier.com/blog/7-digital-marketing-trends-for-2021-and-how-you-can-prepare/

Co-Applicant:

Keywords:

More about ASTRI

Hong Kong Applied Science and Technology Research Institute (ASTRI) was founded by the Government of the Hong Kong Special Administrative Region in 2000 with the mission of enhancing Hong Kong’s competitiveness through applied research. ASTRI’s core R&D competence in various areas is grouped under five Technology Divisions: Advanced Electronic Components and Systems; Artificial Intelligence and Trust Technologies; Communications Technologies; Innovative Mind; and IoT Sensing and AI Technologies. It is applied across six core areas which are Smart City, Financial Technologies, New Industrialisation and Intelligent Manufacturing, Digital Health, Application Specific Integrated Circuits and Metaverse.

Over the years, ASTRI has nurtured a pool of research, I&T talents and received numerous international awards for its pioneering innovations as well as outstanding business and community contributions. As of 2023/24, ASTRI has transferred more than 1,500 technologies to the industry and has been granted over 1,100 patents in the Mainland, the US, and other countries.

As a Hong Kong R&D centre, one of ASTRI’s important goals is to help customers harness business opportunities from the thriving technology market and increase their competitive strengths. Customers and partners can improve their efficacy by drawing on ASTRI’s expertise and research achievements.